Annabelle Critz’s CV

Currently pursuing a Master’s in Business Analytics at Trinity College Dublin, I have over 4 years of experience as a marketing executive and brand strategist. With a background in start-ups, in-house roles, agencies, and consulting, I bring a strong mix of creativity, cultural insight, and business acumen. I am seeking an analyst position at a consulting firm with global reach.

Personal Summary

Skills

September 2024 - August 2025: MSC Business Analytics, Trinity College Dublin

·       Modules: Big Data & AI, Data Management & Visualization, ESG Analytics, Social Media Analysis, Data Mining

August 2019 - April 2023: BS - Business Administration, Marketing, Minor, Art History Northeastern University, Cum Laude

·     Study Abroad: Florence, Italy: August-December 2021 | London, England: August-December 2019

Education

Owner, Polite Chaos, LLC, Atlanta, Ga | August 2023 - Present

• Founded and operated a full-service marketing agency, overseeing end-to-end initiatives for clients.

• Built comprehensive marketing strategies, content creation, campaign execution, and performance monitoring.

• Demonstrated a strong commitment to data-driven decision making by tracking and analyzing performances.

• Utilized key metrics for ad spend to refine strategies, optimize campaign execution, and deliver exceptional ROI for clients.

• Designed unique brand identities including logos, color schemes, typography, and visual elements.

Community Consultant, Show Up Authentic, Remote | April 2024 - June 2024

• Built a community of influencers known as the Authentic Creator Network, providing weekly emails with a 48% open rate.

• Converted 1.5% of the influencer network into paying members through personalized nurturing strategies, demonstrating strong relationship-building and sales conversion, establishing an additional revenue stream.

• Created a sales page increasing website visits by 200% month over month.

Marketing and Branding Consultant, C4+ Investments, Atlanta, Ga | April 2023 - April 2024

• Orchestrated comprehensive redesign and relaunch of restaurant branding strategies, to enhance market positioning and drive customer reengagement, contributing to overall success of the firm's investment.

• Managed social media platforms, achieving a monthly growth rate of 12%.

• Spearheaded end-to-end execution of events, ranging from community races to exclusive private gatherings.

Marketing and Event Executive, Hot Press Magazine, Dublin, Ireland | July 2022 - July 2023

• Organized live performances with a 97% average attendance rate.

• Created and launched social media for three print and social platforms.

• Supervised day to day work of a team of five interns.

• Revised media posting strategies creating a 64% increase in viewership and 28% increase in engagement over a 6 month period.

• Revised online shop increasing revenue with easier to use design.

Work Experience